Membangun Minat Generasi Z Terhadap Investasi Reksa Dana di Jawa Barat

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Abstrak

Building Generation Z's interest in mutual fund investing is important to educate them about investor investments and help them prepare for their financial future. This research aims to identify variables that can influence Generation Z's interest in investing, such as knowledge about investment, financial literacy, risk perception, motivation, promotion and other factors. This research uses a qualitative descriptive method with a literature study approach. The research results show that knowledge, risk, promotion of financial literacy, motivation and perception have a positive influence on generation Z's interest in investing in mutual funds, and similarly the comfort variable has a significant influence on generation Z's interest in investing in mutual funds